Ricoh 2011 Annual Report Download - page 14

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ANNUAL REPORT 201113
The Ricoh Group enjoyed the No. 1 share in the Chinese and Asia-
Pacific MFP markets in 2010, winning a 15%* share and a 20%*
share, respectively. Total sales in these markets also increased 10%
year on year (in local currency) in the fiscal year ended march 2011,
and we are also expecting a high growth rate (17%) in the markets
for the fiscal year ending March 2012.
* Ricoh figures
We established a factory in Thailand in 2009, in order to build a
local production and consumption system in the Asia-Pacific region.
In line with the 17th MTP, we will enhance our product lineup for
emerging markets, including A4 MFPs. We are planning to release
at least 10 models in the markets over the next three years. We will
further increase the efficiency of our development and production
activities for cost reduction, by such measures as the local
development of products.
We will enhance our sales system, mainly targeting China and
India, to increase our shares in the local markets. Through these
measures, we plan to increase sales in the Chinese and Asia-Pacific
markets from 7% of total in the fiscal year ended March 2011 to
17% by the end of the fiscal year ending March 2014.
What measures have you implemented to
“realize business growth in emerging markets”?
What measures will you take to
achieve growth in emerging markets?
Q11
Q12
Results of the 16th MTP. Overview of the 17th MTP.
<Realizing business growth in emerging markets>