Ricoh 2002 Annual Report Download - page 23

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20
This category encom passes electronic
devices, photographic equipment, and m ea-
surement equipment. We also provide leas-
ing and logistics services.
Performance
In fiscal 2002, we experienced falling
demand for semiconductors used in mobile
comm unications equipment. Sales of m ea-
surement equipment were again sluggish,
reflecting stagnant demand. Consequently,
segment sales dropped 6.5%, to ¥186.9 bil-
lion ( $1,405 m illion) , and accounted for
11.2% of net sales. Sales would have
decreased 7.7% after excluding exchange
rate changes.
Electronic Devices
We m anufacture semiconductor devices for
internal operations. These include applica-
tion-specific integrated circuits that process
images for our MFPs and printers, as well as
advanced LSIs. Our electronic devices opera-
tions work closely with product development
sections of the Com pany, thus contributing
to advances in our offerings. In addition, we
supply external customers worldwide with
power ICs that conserve electricity, second-
generation battery ICs, real-tim e clock ICs,
and analog LSIs for mobile phones. These
devices draw on our complem entary m etal
oxide semiconductor technology. We enjoy
large shares in the markets for PC interface
LSIs, DVD+ RW/+ R controllers, and applica-
tion-specific standard products based on
JPEG 2000 and other systems technologies.
Photographic Equipment
In this category, we concentrate on digital
cameras. We pioneered such cameras, devel-
oping a range of highly functional models.
We position our digital offerings as “im age
capturing devices” to reflect their potential
as input tools. Som e of our cam eras can e-
mail images or upload them directly to web-
sites.
Outlook
In electronic devices, we will seek faster
growth by developing key com ponents for
our digital products. For external customers,
we will focus on Power ICs and LSIs for
information equipment and PC peripherals.
In digital cam eras, we will strengthen our
range of offerings for business use, employ-
ing them as im age capturing devices to sup-
port the expansion of our solutions.
REVIEW OF OPERATIONS
OTHER BUSINESSES
OTHER BUSINESSES
0
5 0
100
150
200
250
186.9
1999 2000
175.0
2001
194.0
2002
199.8
SALES OF OTHER BUSINESSES
( Billions of Yen)
The stylish Caplio RR1 digital camera offers photo-quality
4.13-megapixel resolution, complemented by 10.8x
zooming and modes for recording stills, movies, sound,
and text, making it perfect for both business and con-
sumer applications.
R1113Z series low-noise voltage regulator ICs are just
one-eighth the size of conventional counterparts, making
them the world’s most compact of their type, with dimen-
sions of just 1.29mm long, 0.79mm wide, and 0.5mm
thick.