Rayovac 2015 Annual Report Download - page 6

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SpectrumFirst
3 x 3 Growth Accelerators Driving Evolution from Core Value Model to Advance to Top Tier Consumer Brands Company
Spectrum Brands is a global consumer products company offering an expanding portfolio of leading brands providing superior value to consumers and
customers every day. Building loyalty and success over the long term is fundamental to delivering on this commitment.
Taking the next step to become Spectrum First is a natural evolution of a growing company using the core elements of its Spectrum Value Model, the guide to
our business practices for many years, to transition to the next performance level and deliver long-term value to our key stakeholder groups.
For customers, this means being the preferred and top-of-mind partner for any challenge or opportunity they face.
For consumers, this means they trust our Company’s brands to provide products that offer superior performance at their respective price points.
For shareholders, this means we strive to more than double the size of our Company in the years ahead, move from a mid-cap to a large-cap stock and
grow market capitalization to more than $10 billion.
For employees, this means we are and remain a preferred employer for top performers, providing a long-term career with our Company.
With an increased focus on new product innovation and growth, Spectrum First growth accelerators around customers, process and people are supplementing
the value model and driving our Company’s evolution to an even higher performance level.
The first growth accelerator focuses on strengthening strategic partnerships with customers. This includes improving our value proposition through innovation
and implementing unique new go-to-market approaches that encourage retail partners to think of Spectrum Brands first. Process is the second growth
accelerator. Accelerating continuous improvement levels to generate healthy margins and emphasizing a “more, more, more” strategy to achieve above-
market sales growth are key components of this process accelerator. It also includes further developing our Centers of Excellence and shared services model
to provide not only cost competitive operations, but also best-in-class systems and processes across divisions and regions. Employees represent the third
Spectrum First growth accelerator. Key features are building on our pay-for-performance foundation and maintenance of a lean, flat organizational structure
that empowers employees to make fast and well-informed decisions as experts in their areas. An enhanced feature of this growth accelerator is providing
more paths for employees to embrace new challenges and advance their careers in other locations and across divisions of Spectrum Brands.