Qualcomm 2002 Annual Report Download - page 15

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WHERE CDMA COMES FIRST
QUALCOMM 2002 ANNUAL REPORT PAGE 13
SK TELECOM (SKT)
Data revenues at South Korea’s largest
CDMA2000 1X wireless carrier increased
dramatically as millions took advantage of
“NATE” for wireless Internet access and “NATE
Drive” for navigation and location services.
This year’s CDMA2000 1xEV-DO upgrade allows
fast data services in over 80 cities nationwide.
SKT features a host of 1xEV-DO capable devices
including a high-speed wireless modem card
from GTRAN and cutting-edge handsets from
Samsung and SK Teletech.
KT FREETEL (KTF)
Average revenue per user (ARPU) data
increased sixfold when KTF launched the first
commercial wireless Internet service based on
QUALCOMM’s BREW applications platform.
CDMA2000 1xEV-DO launched in May and
enables a high-speed, high-quality streaming
video-on-demand service featuring an enhanced
multimedia e-mail service with pictures.
LG TELECOM
In May 2002, LG Telecom launched a nationwide
CDMA2000 1X network offering a wide array of
wireless Internet services under the umbrella
brand “ez-i.”
South Korea staked out its position as a wireless leader with one of the first commercial launches
of CDMA cellular phone service back in 1995. Another landmark occurred in 2000 when the world’s
first commercial 3G network based on CDMA2000 1X technology launched. The tradition continued
this year when two operators launched the first “data-optimized” high-speed wireless CDMA2000
1xEV-DO networks.
South Korea’s high-speed wireless networks helped drive demand for new feature-rich devices.
Approximately 80 percent of all handsets sold this year featured color screens and there was a
surge of interest in advanced camera-embedded phones and devices featuring position location
capabilities enabled by QUALCOMM’s market-leading gpsOne™technology.
IT’S HAPPENING IN SOUTH KOREA
1999-2001 data as of 12/99, 12/00, 12/01. 
2002 data as of 11/02.
Sources: SK Telecom web site, KT Freetel web site, 
LG Telecom web site,11/02; EMC Worldwide Cellular
Database, 11/02.
C D M A S U B S C R I B E R G R O W T H
SOUTH KOREA
24M
27M
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1999 2000 2001 2002