Polaris 2008 Annual Report Download - page 13

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■ Europe
■ Middle East/Africa
■ Australia/New Zealand
■ Latin America
■ Asia
69%
14%
9%
7%
1%
Polaris Industries Inc. 2008 Annual Report 9
We introduced Victory Motorcycles to the Australian market in 2008 with the
first-ever Polaris-owned retail store.
Polaris won the ORV market share
battle and became the market share
leader in Europe for the first time
in 2008. While there is still ample
opportunity for growth in Europe,
we’re placing increased focus on
other parts of the world like Asia, the
Middle East and Latin America.
2008RevenuebyGeography
(outside North America)
Sportsman XP
Our2008international
growthwasdrivenlargely
byORVsales.Forthe
Europeanmarket,we
designORVstobeon-road
legalbymodifyingour
NorthAmericanORV
modelstomeetrequired
regulationsandEuropean
customers’desires.