Polaris 2008 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 2008 Polaris annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 90

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90

Polaris Industries Inc. 2008 Annual Report 7
TheRANGER RZRisthemostsuccessfulproduct
Polarishasintroducedinthelastdecade.It’sthe
lightestside-by-sidevehicle,andat50incheswide,
istheonlytrail-capableside-by-sidevehicleinits
class.In2008,weintroduceditsbigbrother
—
the
RANGER RZR S(picturedabove)
—
withalonger
travelsuspensionforunmatchedcorneringand
performance,atopspeedof63mph,andapremium
adjustablesuspensionforsuperiorrideandhandling.
TheRANGER RZR Swasreadyforsalesinlessthan
12monthsaftertheoriginalRZR wasintroduced,
demonstratingtheeffectivenessofournew
speed-to-marketinitiative. Our quality continues to improve, as measured by the third-party Net
Promoter Score, which surveys customer satisfaction and compares
us to our direct competitors. Our score improved in three of our four
businesses for 2008. Our efforts in snowmobile quality paid off with
a significant 20 percent satisfaction increase. We remained the best-
ranking motorcycle company for the fifth consecutive year, and moved
to the No. 1 spot in the growing side-by-side market.
QualityasMeasuredbyNet PromoterScore(NPS)
MODEL YEAR 2008 MODEL YEAR 2009 GOAL
PRODUCT INDUSTRY
PLACE
NPS %
CHANGE
08 vs. 07
INDUSTRY
PLACE
NPS %
CHANGE
09 vs. 08
Snow • Middle p 20% • 1st p 5%
ATV • Middle q –7% • 1st p 10%
SxS • 1st p 5% • 1st p 5%
Victory • 1st p 6% • 1st p 5%