Plantronics 2005 Annual Report Download - page 25

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During fiscal 2006, we will be seeking to broaden awareness and adoption of
wireless headsets through an integrated marketing campaign that promotes
the Plantronics’ brand promise for outstanding sound. We will also be investing
heavily in new products that meet the wireless opportunity in the office, at home,
and on the road, for both communications and entertainment applications.
As style and fashion have become increasingly important to our business,
we are continuing to grow our industrial design team under Darrin Caddes,
and are beginning to see the results: two of our new products—the Voyager
Bluetooth®headset and the MX500 mobile headset—won Innovation Design
awards at this year's Consumer Electronics Show.
During the past year we strengthened our marketing team, adding Mark
Breier, former VP of Marketing at Amazon.com, as Chief Marketing Officer,
and Gregg Hammann, CEO of Nautilus, as a Director on our Board. At the
end of the year we bid farewell to David Wegmann, a Director of Plantronics
for 17 years, who retired. We thank him for his invaluable leadership and
business judgment.
We believe initiatives like our new marketing campaign, a new depth to our
management team, and continued momentum in the marketplace will position
Plantronics for excellent opportunities to delight our customers, provide our
associates with exciting careers, and reward our shareholders with solid long-
term earnings growth.
Yours truly,
Ken Kannappan
President and Chief Executive Officer
AR 2005 23