Plantronics 2005 Annual Report Download - page 24

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22 Plantronics
to our shareholders
Everyone wants the freedom of being wireless, and everyone wants rich, clear
voice communications. The growth in wireless was the primary driver of our
$143 million increase in revenues from $417 million in fiscal 2004 to $560
million in fiscal 2005.
Why are people choosing Plantronics for wireless? The same reason people
have made us the leader in voice communications for more than forty years:
great sound quality. Of course, our products are also easy to use, comfortable,
reliable, and look great. But every Plantronics product is created to deliver on
the promise of an excellent conversation. You want to hear what someone is
telling you and you want to understand the nuances beyond the words. And
you want the person at the other end of the line to understand you with the
same clarity and fidelity. At Plantronics, sound innovation drives us—and
we’ve made it the theme of this year’s annual report.
As more and more people use wireless technologies, they’re pushing the
envelope of voice communication, encountering more and more challenging
situations like noisy environments where they have to struggle to be heard.
We’re addressing these situations just as we’ve addressed other technological
hurdles over our 40-plus years of history: through sound innovations.
Our customer satisfaction remains at very high levels and referrals from
our customers are helping us grow. While we have achieved some revenue
growth, most people still don’t know that wireless headsets are available.
Most people don’t know our legacy of sound innovation and how we are
able to deliver it to them through our products. To grow our business even
further, to expand our market opportunity, we are embarking on our first
major marketing campaign.