Pepsi 2012 Annual Report Download - page 25

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2012 PEPSICO ANNUAL REPORT 23
In 2012, we partnered with Taco Bell to introduce
Doritos Locos Tacos, the restaurant’s biggest suc-
cess in its 50-year history. In nine months alone, Taco
Bell sold 325 million Doritos Locos Tacos. We are
building on this success with Cool Ranch-avored
Doritos Locos Tacos and the launch of Mountain
Dew Baja Blast Freeze. The pairing of the Doritos
and Mountain Dew brands is a powerful demonstra-
tion of One PepsiCo: In the U.S. convenience channel,
Doritos is the number one salty snack, while Moun-
tain Dew is the number one single-serve carbonated
soft drink.
“ Doritos Locos Tacos,
the biggest new
product launch in
Taco Bell history,
would not have been
possible without the
strong partnership
we have with
PepsiCo.”
Greg Creed
Chief Executive Officer, Taco Bell