Pepsi 2012 Annual Report Download - page 22

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20 2012 PEPSICO ANNUAL REPORT
RUSSIA
We continue to build on our leading position in Russia, with global
brands such as Lay’s, Pepsi and 7UP. Our strong local brands include
Chudo (dairy and grains), Fruktovy Sad (juices and juice drinks) and
Hrusteam (bread snacks).
Emerging & Developing
Markets
Over the past ve years, we have
deliberately invested for growth in
emerging and developing markets.
We are now the #1 food and
beverage business in Russia, India
and the Middle East. We are the
#2 food and beverage business in
Mexico, where we have a strong
position in macrosnacks and have
increased the scale of our Mexican
beverage business under a new
joint venture. We are also among
the top 5 food and beverage busi-
nesses in Brazil, Turkey and many
other markets.
In 2006, emerging and developing
markets accounted for 24 percent
of PepsiCo net revenue; in 2012,
they represented 35 percent.
LATIN AMERICA
Our Latin America foods business delivered double-digit organic reve -
nue growth 1 in 2012. We grew volume in cookies and biscuits in markets
such as Argentina, where we launched Toddy cookies, and Brazil, where
we acquired the Mabel brand in 2011. Our Sabritas brand in Mexico
helped deliver volume growth in the savory category. Our beverage
business in Latin America also delivered growth, with the rising popular -
ity of brands such as H2Oh! Our innovation in Latin America included
the launch of a Quaker oats-based beverage in Mexico and Brazil.
35%
PERCENTAGE OF NET REVENUE
FROM EMERGING & DEVELOPING
MARKETS
24%
2012
2006
1 Organic results are non-GAAP financial measures that exclude certain items. See page 60 for a reconcili-
ation to the most directly comparable financial measure in accordance with GAAP.