Paychex 2012 Annual Report Download - page 15

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2012 Annual Report
13
Continued on page 14
relationship with Icon, partnering with them
on our Paychex PST 1000 time clock for
small businesses.
RELATIONSHIPS AND
RESOURCES
As the economic environment continues
its modest improvement, we consistently
look for ways to demonstrate the value of
our offerings and brand to current and
prospective clients and partners. In addition
to the excellent job our sales force did this
year communicating our message, we put
extra emphasis on search engine marketing
and our CPA referral channel, both of which
proved successful.
Since 2003, Paychex has been the preferred
payroll and retirement plan services
provider of the AICPA Trusted Business
Advisor Program, as well as the chosen
provider of the AICPA Firm-Based Member
Retirement Program. We’re proud to say that
more than 30,000 CPAs and over half of
all U.S. accounting firms have joined
this program.
In December, we debuted another
resource for entrepreneurs and small
business owners with the launch of a new
website. BuildMyBiz.com provides tools
and resources for starting, growing, and
managing a business.
In addition to our products and services,
we provide education and guidance to help
our clients understand the effects of health
care reform, tax law changes, and other
regulatory issues affecting their business.