Pandora 2016 Annual Report Download - page 8
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the associated additional preference information, adding more and more precision to our song-selection. We will
leverage this data as we enter into new business lines such as on-demand subscription services, live events and more.
Each competitive advantage —personalization, effortless discovery, monetization, scale and data — is driving the growth
of our core business and supporting our expansion into new markets.
In summary, we have a big year ahead and we have huge ambitions to help drive the future of music. We are crystal
clear on our strategy and how we intend to achieve it. With the Copyright Royalty Board rate proceeding behind us,
we have essential clarity about our cost structure. We have all the pieces in place: the audience, the technology, the
monetization excellence, and, most importantly, an absolutely awesome team through and through. We have a strong
core business with key differentiators that are nearly impossible to replicate and a massive, highly engaged audience
to whom we can efciently market new products and services.
We intend to be the go-to music destination, unifying the full music experience under one roof, spanning radio, on-
demand, and live music. Our vision will provide music where you want it, how you want it, and for everyone who wants
it. I’m thrilled to be leading the team at this pivotal time as we become the denitive source for music enjoyment and
discovery globally.
Sincerely,
Tim Westergren
Founder and CEO
Pandora Media, Inc.