Pandora 2016 Annual Report Download - page 3
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Individual
Engagement
Real-time adaptation
of playlists
Advertising
Display, audio, and video
advertising solutions
Multi-platform: computers,
smartphones, automotive,
CE devices
National and local
PANDORA
BUSINESS MODEL
®
Ongoing Personalization
& Discovery
Collective
Feedback
65+ billion thumbs
in aggregate*
9+ billion stations
created*
*Announced December 2015 | Source: Internal Data
Music Genome Project
Comprehensive database
of music analysis
Up to 450 attributes per song