Panasonic 2006 Annual Report Download - page 42

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Global
warming Resources Chemicals
Peace of
mind and
security
Comfort
and
convenience
Universal
design
Versatility
and
flexibility
Ripple effect
on society
Simultaneous pursuit of environmental conservation and
business activities: our basic mission
New
Value
Improving the quality of life
Minimizing environmental impact
40 Matsushita Electric Industrial Co., Ltd. 2006
Basic CSR Policy
Matsushita’s unwavering management philosophy of
contributing to society as a public entity has guided
its business activities since the Company’s founding.
Matsushita considers implementing this management
philosophy to be the core essence of CSR. As a
specific guide to the actual implementation of this
basic principle, the Company meticulously applies
the Matsushita Group Code of Conduct to all
Directors, Executive Officers and employees of the
Group, both in Japan and overseas. Viewing business
activities from multiple perspectives, including the
economy, environment and society, Matsushita
engages in a diverse range of global environment-
and society-oriented initiatives in all its business
fields to fulfill its corporate social responsibilities to all
stakeholders.
Basic Stance on the Environment
Balancing environmental preservation and business activities,
while contributing to the realization of a recycling-oriented society
are key facets of Matsushita’s commitment to the environment.
Seeking to improve its customers’ quality of life, the Company is
pursuing the creation of new value by working to minimize environ-
mental impact. Matsushita has developed its own Factor X* indica-
tor as a yardstick to assess quantitative progress in these areas,
and is accelerating initiatives to introduce environmentally friendly
products to the market. Matsushita will continue to strengthen
efforts to improve factor evaluations, and work to steadily imple-
ment environmental management systems.
*The formula used to calculate Factor X is “improvement of quality of life” divided by
“reduction of environmental impact.” Factor X can be improved by maximizing quality of
life, (the numerator becomes greater), or by minimizing environmental impact (the denom-
inator becomes smaller).
Combined Environmental and Business Initiatives
Matsushita constructed the Eco & UD Model House within
Panasonic Center Tokyo. This life-size model house presents
the Company’s commitment to creating “new value for living”
in a concrete, easy to understand form. The Eco & UD House
offers a comfortable and abundant living environment based on
the concepts of Eco (coexistence with the environment) and
Universal Design (user-friendly living environments for a greater
number of people).
In fiscal 2006, Matsushita introduced a “clean factory certifica-
tion system” as a way to recognize “clean factories,” which reduce
overall environmental impact in manufacturing processes. In addition
to raising the visibility of environmental management at all plants,
this will also promote environmental management initiatives rooted
in the countries and local regions where factories are located. The
PDP plant in Amagasaki, Japan is reducing environmental impact
not only through its productivity improvements, but also through a
variety of initiatives such as the photocatalytic coating of exterior
walls and the reuse of rainwater.
(*1) (*2) (*3)
Corporate Social Responsibility
40 Matsushita Electric Industrial Co., Ltd. 2006