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MEW AND PANAHOME
28 Matsushita Electric Industrial Co., Ltd. 2006
MEW AND PANAHOME
MEW
MEW manufactures, sells, installs and provides services related to a wide variety of
products. These include electrical construction materials, home appliances, building
products, electronic and plastic materials and automation controls.
In fiscal 2006, MEW, through collaboration with Matsushita, attracted market
acclaim with new Collaboration V-products in housing materials and equipment,
including bathroom systems, modular kitchens and modular furniture systems for
home theaters. In electrical construction materials, sales grew steadily in energy-
efficient lighting fixtures featuring audio feedback functions, along with household
fire-alarm devices. With growing consumer interest in health and beauty, MEW also
received significant market acclaim in its home appliances business for aesthetic
products and home fitness machines. Furthermore, MEW recorded increased sales
in various key areas such as electronics and plastics, including materials for high
heat resistance multilayer printed circuit boards, molding compounds for car-mounted
components and automation controls for applications in mobile phones and
automotive devices.
Toward the future, MEW will leverage technologies in home appliances, information
equipment, wiring products and building products to create innovative new applica-
tions. At the same time, MEW will offer total home solutions for comfortable living that
reflect customer needs related to energy efficiency, the environment, security and
healthcare, while further developing the home remodeling market through housing
materials and equipment operations. Overseas, MEW will accelerate strategies by
strengthening electronic and plastic materials, automation controls and lighting-related
devices, mainly in China and other Asian countries.
PanaHome
To provide living spaces that are friendly to both people and the environment,
PanaHome focuses product strategies on the “Eco-life Home” concept, which empha-
sizes safety, security, health, comfort and high energy efficiency. The Company is
developing its main businesses of detached housing, asset and property management
and home remodeling based on this “Eco-life” concept.
In fiscal 2006, PanaHome’s detached housing business introduced homes with
new photocatalyst technologies. These technologies were previously used on external
wall tiles, and are now applied to windows as well. PanaHome also began marketing
“Eco-life Home,” which is particularly suited to cold weather regions. In the asset and
property management business, PanaHome met the diversified needs of varied tenant
segments, established a structure for providing design recommendations for rental
homes, and augmented business proposals to landowners. PanaHome also promoted
consulting-style marketing in the home remodeling business, proposing living spaces
that incorporate entirely new concepts.
Looking ahead, PanaHome will further promote the “Eco-life” concept in concert
with efforts to create optimal living spaces through home maintenance and renovation
services, while contributing to local communities and society through various medical
and welfare businesses. PanaHome will thus secure sustainable growth by proposing
living environments in tune with customer lifestyles.
Horseback-riding fitness machine
Narrow-pitch connectors for mobile phones
Modular furniture systems for home theaters
The Eco-life Home is designed on the concepts
of health and comfort