Omron 2003 Annual Report Download - page 16

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➤ Business Overview
The Social Systems Business posted net sales of ¥116.7 billion, a year-on-year decrease of 8.9 percent. In June 2002, this
business was divided into the Social Systems Solutions and Service Business Company (SSB), which operates the solutions and
service businesses, and the Advanced Modules Business Company (AMB), which is involved in the modules business.
The electronic fund transfer systems sector was affected by reduced capital investment due to the overall weakness of the
financial industry. As a result, sales fell sharply.
In the public transportation systems sector, sales increased considerably as SSB obtained a major ticket vending machine
order in the Kanto region that had been deferred from the previous fiscal year.
In the traffic control and road information systems sector, despite significant demand in certain areas, sales decreased
because of reduced public works investment. Also, SSB transferred its parking systems business during the period.
➤➤ Strategies and Outlook
As markets for existing products mature, SSB will focus on customer-oriented solutions and shift its emphasis to
services. In particular, as the spreading use of IC cards and mobile devices integrates businesses such as finance, retail and
transportation, SSB will concentrate on these areas, especially the rapidly expanding sector of transportation IC cards.
➤ Business Overview
AMB generated growth in sales of electronic fund transfer systems, supported by strong demand in South Korea and
Taiwan. In the domestic market, however, sales declined sharply due to a lull in deliveries of ATMs for convenience stores,
which made a large contribution to sales in the prior fiscal year. Sales were down in the card reader business and in the
overseas public transportation systems business.
➤➤ Strategies and Outlook
AMB plans to increase sales, particularly in overseas markets, by developing products with a focus on its core module
business, collaborating with equipment manufacturers and strengthening its sales organization. In addition, AMB will
establish an earnings structure through stronger cost reduction activities by expanding production at overseas bases.
Bill Circulation Unit EX-BH
High-performance bill handling
equipment used in applications
such as railway station ticket
vending machines
Card Reader/Writer
Applicable in all industrial fields,
including financial systems,
security systems, card issuing
machines and ID systems
Automated Teller Machine
A totally barrier-free ATM
designed for ease of use
“goopas”
Content Delivery Service
A new system that customizes and
transmits selected information
when a pass for public
transportation is passed
through a passenger gate
Social Systems Business
Social Systems
Solutions and Service
Business Company
(SSB)
Advanced Modules
Business Company
(AMB)
14 • Omron Corporation