Olympus 2002 Annual Report Download - page 12

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10
REVIEW OF OPERATIONS
Imaging Systems Group
The Imaging Systems Group handles consumer products
such as digital cameras, film cameras, binoculars and
recorders. Sales during fiscal 2002 rose 13.5% from the
previous fiscal year to ¥208,447 million (US$1,668 million),
bolstered by dramatically increased sales of digital cam-
eras, its core product. However, the product group record-
ed an operating loss of ¥6,788 million (US$54 million) due
to the effects of price competition in the digital camera
market. Sales in Japan rose 4.0% to ¥43,672 million
(US$349 million), and international sales rose 16.3% to
¥164,775 million (US$1,318 million).
CAMEDIA C-40 ZOOM
Digital Cameras
Sales of digital cameras rose 25.5% from the previous
fiscal year to ¥137,933 million (US$1,103 million).
The size of the global digital camera market increased
from approximately 15 million units in the previous fiscal
year to 20 million units, and it is estimated that digital
cameras have surpassed film cameras in terms of both sales
and volume. In the world market for digital cameras,
Olympus holds a top position with an approximately 20%
share. By taking advantage of our accumulated camera mak-
ing know-how to offer a line-up of high-resolution products,
we greatly increased sales volume.