North Face 2007 Annual Report Download - page 12

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At Seven For All Mankind, styles are always
changing. But its dedication to fit is constant.
Season after season, loyal consumers know
that every new pair of jeans they try on will
fit as well—and look as sensational—as the
favorite pair they already have on.
This consistency is no accident. It’s the result
of a painstaking and passionate process
that distinguishes both the brand’s clothing
and its culture. Sure, it’s hard work. But
every time a consumer smiles in the mirror,
it makes every ounce of effort worth it.
“ Seven For All Mankind consistently
develops denim in touch with the ever-
changing seasons so well that they
become staples of the wardrobe. I think
I have a pair in every cut that I couldn’t
live without from past to present.”
—Valerie Boster, Market Editor, Vogue magazine
INSIDE / FIT
BRINGING
SUBSTANCE
TO STYLE
FORGET THE FLASH
THE
7 FOR ALL MANKIND
® BRAND IS ALL ABOUT THE FIT
BE CONSISTENT
All of the brand’s jeans styles
are derived from 10 basic fit
blocks—five of which the
brand has used from day one.
KEEP IT REAL
Our fit model is a real woman—
not a runway model—just like
our real-world consumers.
GET IT RIGHT
FROM THE START
Who can tell anything from
sketches and swatches? We
fit—and refit—prototypes so
every design starts out perfect.
SWEAT EVERY
DETAIL
From the pitch of a waistband
to the break at the knee, our
designers evaluate every detail
to make sure it delivers the
sexy, sophisticated look our
consumers are looking for.
THROW AWAY THE
MEASURING TAPE
One size does not fit all.
We even adjust our garment
patterns for different fabrics
and washes, so each looks great
and feels sensational to wear.
BE RELENTLESS
Once we obtain fabric, we
refit every garment one more
time before manufacturing,
making nuanced adjustments
before a final pattern is cut.
HOLD THE LINE
We don’t phone anything
in. Our quality control team
monitors every aspect of
production in person.
TRUST BUT
VERIFY
Before a new style leaves our
warehouse, our fit model tries
it on one last time. If it doesn’t
live up to our standards, it
doesn’t get shipped. Period.
LISTEN AND
LEARN
We stay tuned in to the feedback
from our consumers and
customers, channelling those
ideas into even better designs.