North Face 2007 Annual Report Download - page 11

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INSIDE / FIT
The 7 For All Mankind® brand burst
onto the fashion scene in fall 2000,
quickly earning critical acclaim
and a devoted following for its
innovative use of fits, fabrics and
finishes in denim. The L.A.-based
brand has become an instant
favorite with Hollywood stars and
a “must have” staple for legions
of loyal consumers worldwide.
Now the centerpiece of VF’s new
Contemporary Brands coalition,
the 7 For All Mankind® brand’s
reputation as the premium denim
leader is stronger than ever, due
to its team’s fanatical dedication
to providing consumers with
fashion-forward products with a
one-of-a-kind fit.
The 7 For All Mankind® brand
continues to grow in its core
denim business as well as new
categories such as sportswear and
accessories. Owned retail stores and
international expansion provide
additional avenues for growth.
CONTEMPORARY | 16