Nikon 2006 Annual Report Download - page 16

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REVIEW OF OPERATIONS
Expand the software business
In February 2006, Nikon unveiled a new photo fi nishing
software called Capture NX that combines intuitive opera-
tion and rich power of expression. This software not only
features cutting-edge technologies, but it helps photogra-
phers to tap the full potential of Nikon Electronic Format
(NEF) image fi les, enabling photographers to freely edit
the images while permanently retaining the original
images. Through the mutual exploitation of Nikon’s cam-
era technology and the digital imaging technology of a
venture company in the United States, the software is not
only easy to use but comes with extensive editing func-
tions. Nikon plans to take a multi-faceted approach to
market the software using the internet, specialty camera
stores and mass merchandisers.
Status of film cameras
Nikon continues to manufacture and market fi lm cam-
eras - the F6, positioned as the pinnacle of traditional
SLR photography, and the FM10, positioned as an entry
model - as well as a variety of interchangeable lenses.
Although management resources will continue to be con-
centrated into digital cameras in accord with the times,
Nikon will also remain dedicated to fans of silver-halide
photography.
Efforts to develop attractive new
digital products
Major innovations in technology are expected to drive
evolution in digital cameras so they develop into more
extensive systems, making the most of their digital char-
acteristics. In light of this, Nikon intends to create alluring
new products that not only consider the joy of taking
photos and the lasting memories they bring, but also
how digital cameras can be best exploited within digital
networks. To this end, efforts will be made to strengthen
fundamental technologies aimed at developing products
for the future.
Key objectives of the medium
term management plan
1. Nikon seeks to maintain its position as the leading
pioneer in the digital SLR camera market. Going
forward, in addition to diverse features, Nikon will
incorporate other elements that win the hearts of
customers and ensure long-lasting loyalty.
2. The timely introduction of new products is
imperative to secure profi tability in the compact
digital camera market. Achieving this requires the
swift development of products that directly satisfy
customer needs. Besides strengthening market-
ing capabilities, Nikon will bolster ties between
product development, production, advertising and
sales to facilitate sharp response to market trends.
3. Nikon will invest heavily in fast-advancing digital
technology with the aim of releasing appealing
and unique products.
Camera Grand Prix 2006
The Nikon D200 digital SLR camera, launched in 2005, was awarded the “Camera
Grand Prix 2006” award in Japan and was also named “Best D-SLR Expert in
Europe 2006” by the Technical Image Press Association (TIPA). The camera was
recognized for its completeness with superior operability, high value for money
and outstanding performance.
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