NEC 2009 Annual Report Download - page 32

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In the process of winning the order for this project,
NEC was applauded not only for solving technical
issues, but also for working tirelessly to address
system management issues. Through this kind of
support for telehealth services, NEC remains commit-
ted to realize “an information society friendly to
humans and the earth” going forward.
NEC MAKE-A-DIFFERENCE DRIVE (MDD):
PROACTIVE CORPORATE CITIZENSHIP
ACTIVITIES IN LOCAL COMMUNITIES
BY EMPLOYEES
Based on the slogan “Nature, Education, Community:
The Heart of NEC” that uses the letters in the com-
pany name for the three key words, we have been
conducting the NEC Make-a-Difference Drive (MDD).
The program involves varied corporate citizenship
activities directed at local communities in which NEC
Group employees are encouraged to participate on a
voluntary basis. Through NEC MDD, NEC Group
employees across the world volunteer to take part in
activities. While making a valuable social contribution
to local communities, this helps employees to dis-
cover something new on a personal level while helping
to cultivate a corporate mindset of high social com-
mitment. In turn this helps NEC to achieve the goal of
creating enhanced corporate value.
In fiscal 2009, which marked the 10th year of MDD
activities, the program saw 881 sites organize
approximately 3,800 programs, involving roughly a
total of 174,000 participants. Each of these results
set new records. This program is proof that the MDD
has become firmly established within the NEC Group,
and going forward we will actively continue to
expand this program.
PROMOTING ENVIRONMENTAL MANAGEMENT
TARGETING “ZERO NET” CO2 EMISSIONS
NEC is implementing environmental management
targeting “zero net” CO2 emissions by fiscal 2011,
while helping customers and society as a whole
reduce CO2 emissions.
Fiscal 2009 result
Balance
CO2 emissions 1.89
million
tons
1.65
million
tons
Emissions caused by NEC product use (by customers)
Emissions caused by manufacturing activities
TARGETING “ZERO NET” CO2 EMISSIONS
CO2 reductions
Tree-planting activities (NEC Philippines, Inc.)
0.67
million tons
( + ) – =
Reductions in CO2 emissions of customers
and society through IT solutions
30 NEC CORPORATION
Annual Report 2009