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08 09
–20
0
20
40
60
08 09
0
300
600
900
1,200
PERSONAL SOLUTIONS BUSINESS
SALES
(Billion ¥)
OPERATING INCOME
(LOSS)
(Billion ¥)
FISCAL 2009 PERFORMANCE AND
MAIN ACCOMPLISHMENTS
Business segment sales declined 9% year on year to ¥848.6
billion. This was mainly attributable to lower PC shipments to
corporate customers worldwide.
The segment posted an operating loss of ¥13.2 billion,
worsening ¥30.8 billion from operating income in the previous
year. This reflected the reduction in global PC shipments as
well as higher development costs in the mobile terminals
business associated with the development of products for
multiple models.
In the mobile terminals sector, NEC introduced a large
number of new models during fiscal 2009 to cater to increas-
ingly diverse user needs, including new handsets with touch-
panel displays and original models developed in collaboration
with firms from other industrial sectors. NEC resumed mobile
handset shipments to Softbank Mobile Corp. This helped NEC
to grow shipment volumes and gain market share despite a
significant contraction of the Japanese market.
In the PC field, NEC focused on selling products that make
it easy for individual consumers to use the Windows Vista®
operating system, including the LaVie range of PCs and
VALUESTAR models with dual-core CPUs. NEC continued to
introduce products based on original concepts, including the
“Lui” home server client solution that enables remote usage of
home-based PCs over a network, and the LaVie Light “netbook,”
a compact and lightweight PC with a specially designed easy-
to-use keyboard. These moves were aimed at injecting vitality
into the market.
FOR FURTHER GROWTH
Going forward, NEC aims to capture a higher domestic
market share in consumer products such as mobile handsets
and PCs by continuing to supply models that are attractive
and easy to use.
In mobile handsets, while further building on its strengths in
ultra-slim models, NEC plans to focus on catering to emerging
user requirements by introducing original terminals with fea-
tures such as wireless LAN capabilities.
In PCs, NEC plans to continue developing more advanced
models that function as information terminals for the broad-
band era. This involves upgrading functions that allow users to
enjoy high-definition digital programs with ease, and facilitate
the efficient editing and storage of high-quality broadband
content. Another focus is on improving customer satisfaction
through continuous improvement activities aimed at raising the
quality of products and of customer support services.
New business development is another goal for fostering
medium-term growth. NEC is working to develop industry-
specific terminals for the enterprise market that utilize the
expertise developed in the IT Solutions business, particularly
new hybrid products combining features of mobile phones and
PCs. Through these efforts, NEC aims to create new business
models that incorporate next-generation information terminals
and related services.
18 NEC CORPORATION
Annual Report 2009