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14
Production line at Mizushima Plant
Outlander (North American specification)
Under the Mitsubishi Motors Revitalization Plan, the company aims to rapidly revitalize its
business based on two priorities: restoring trust and improving earnings. The company has
steadily implemented each of the plan’s initiatives, and is pleased to report that it restored
net profitability as planned in fiscal year 2006, the second year of the plan. This is the
outcome of a concerted effort by all corporate officers and employees of the MMC Group to
restore trust in Mitsubishi Motors from a customer-first perspective and improve all aspects
of the business, from development to production and sales.
MMC’s specific achievements over the past two years were as follows:
Global Model Roll-outs Based on New-generation Platform
MMC has been introducing global models based on a common new-
generation platform in various markets. The first roll-out was of the
Outlander
in Japan in fiscal year 2005, followed in fiscal year 2006
by models for North America, Australia, Europe, and China. MMC began
supplying new SUV models based on the
Outlander
to PSA Peugeot
Citroën in fiscal year 2007 as scheduled.
In March 2007, MMC launched a new sedan* that shares the same
platform as the
Outlander
first in North America. The company plans
to follow up with roll-outs in Europe, Japan, and other regions.
In addition, there are two other models based on the same plat-
form: the
Delica D:5
, which went on sale in Japan in January 2007,
and the
Lancer Evolution
, a new-generation high-performance 4WD
sedan to be launched in Japan from fall 2007.
*Sold as the
Lancer
overseas and
Galant Fortis
in Japan
High Capacity Utilization Rates at Domestic Production
Facilities
In December 2006, MMC transferred part of
Outlander
production at
the Mizushima Plant to the Okazaki Plant. Since April 2004, the
Okazaki Plant had been carrying out one-shift production, and at one
point, we had decided to stop mass production there. However, with
the start of
Outlander
production, the Okazaki Plant moved to two-
shift production for the first time in 32 months, becoming once again
a major production base for MMC. Furthermore, at consolidated sub-
sidiary Pajero Manufacturing Co., Ltd. two-shift production began in
October 2006 following the start of production of the new
Pajero
and
Delica D:5
models. Likewise, capacity utilization remains high at the
Mizushima Plant following the start of production of the new
Lancer
model. Currently, all domestic production facilities have high overall
capacity utilization rates, and this high capacity utilization is expected
to continue in fiscal year 2007.
MITSUBISHI MOTORS CORPORATION Annual Report 2007
Progress in the First Two Years of
the Mitsubishi Motors Revitalization Plan