Mitsubishi 2007 Annual Report Download - page 11

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9
Colt CZ3
Lancer has won Car of the Year in Russia for two years running
Q4. What are your future growth strategies for
overseas markets?
A. We will continue to actively expand business in
markets where we can demonstrate MMC’s strengths.
MMC currently enjoys extremely strong sales in
growing markets, mainly Russia and the Ukraine.
Other markets with strong sales are Central and
Eastern Europe, the Middle East and Brazil. These
markets will collectively drive global economic
growth, and are projected to continue to grow for
some time yet. We therefore intend to focus on in-
creasing sales further in each market.
I believe that one major asset of MMC is its steadily
expanding retail sales in Russia and the Ukraine,
underpinned by a strong reputation in each market
testified by the fact that its products have received
Car of the Year*3 and other awards. Efforts in these
markets will remain focused on deepening ties with
local partners and actively rolling out mainstay models
such as the
Outlander
and the new
Lancer
.
In China, our three priority businesses are local
production, imports of finished vehicles from Japan,
and engine production. Efforts are also focused on
stepping up the adoption of locally produced,
Mitsubishi Motors-brand vehicles, mainly by increas-
ing investments in local companies. In addition to
Pajero
production at Hunan Changfeng Motor Co.,
Ltd. (CFA), full-scale production of Mitsubishi-brand
vehicles including
Galant
began at South East
(Fujian) Motor Co., Ltd. (SEM).
Interview With President Osamu Masuko
In India, MMC has so far developed business
mainly through the local production of Mitsubishi
vehicles by local partners. Going forward, we will
actively roll out finished vehicles from Japan and
Thailand as a means of augmenting our model
lineup. In June 2007, we launched the new
Montero
(Pajero)
in India. We aim to have the
Outlander
and
other core models successively follow suit.
In Brazil, there is growing demand for flex-fuel
vehicles (FFVs) that run on gasoline, ethanol or
various combinations of these fuels. In July 2007,
the locally produced
Pajero TR4 Flex FFV
went on
sale. This model became Brazil’s first true 4WD FFV.
*3 The
Lancer
model received the Car of the Year Award for 2006
(C Segment; compact car) in Russia for the second straight year,
winning in a popular vote held by five well-known magazines in Russia.
In the Ukraine, the
Colt CZ3
won the Car of the Year Award for 2006
(best small car segment) in a vote held by several of the country’s
automobile magazines.