Mitsubishi 2002 Annual Report Download - page 9

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7
What is your vision for the next few years?
ANSWER
I see us growing as a global player and as a strong partner within the DC-MMC alliance. Cross-functional
alliance teams are now working together on a global level. We also have a new global engine alliance with
DC and Hyundai. Volume bundling has begun, bringing significant cost benefits. We are developing com-
mon platforms and components across four different vehicle segments—for example, we will share a single
common platform for mini cars with the
smart
of DC.
So we have really opened the focus to the alliance perspective. With all these global cooperative ven-
tures, I think we are creating a strong bond with the DC family, but we are keeping a very clear and distinctive
MMC identity. I believe this is another strong argument for insisting that our future is bright. The DC-MMC
alliance gives us many advantages, such as access to the latest technologies. For example, in emission and
engine technology, the alliance is producing benefits for us in our commercial vehicle operations.
In all regions, we now have strong, motivated local management, supported by Japanese specialist teams. We
are an international player, and so we have international people in charge who know their local markets better.
One leading overseas market focus is NAFTA. From our strong U.S. base, we are now entering the Canadian
and Mexican markets. Our U.S. operations provide a good example of clear brand positioning and strong
independent dealers, with high local manufacturing productivity. We will continue this U.S. success story, as
well as the one we have in Asian markets, such as Taiwan, Malaysia and China. And we will repair our business
in Europe and Japan, where we are restructuring our distribution channels and promoting our new brand
image. The Turnaround is firmly on track.
QUESTION