Mercedes 1998 Annual Report Download - page 19

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CHRYSLER Be it a sedan, coupe, convertible or mini-
van, the Chrysler brand’s focus is to provide upscale
products that deliver expressive, leading-edge design,
fine-tuned athletic handling and performance and refi-
ned function that benefits the customer and embodies a
passion for engineering. Every year since 1992 there
has been a major product introduction for the Chrysler
brand. With the introduction of the all-new 1999 Chrys-
ler 300M, LHS and Concorde, Chrysler offers a complete
portfolio of cars and minivans that fit the brand’s image
and appeal.
PLYMOUTH In North America, DaimlerChrysler’s
Plymouth brand combines contemporary styling, mean-
ingful innovation and value in versatile products that
provide a confident and fun driving experience. Besides
the head-turning Prowler roadster, the Plymouth brand
covers the breadth of the affordable portion of the mar-
ket in three key segments: compact, sedan and minivan.
JEEP® Jeep, which got its start as a military vehicle, is
one of the most widely recognized brands in the world.
Today, Jeep vehicles have continued to define the sporty
and versatile side of the sport-utility segment world-
wide. The all-new 1999 Jeep Grand Cherokee is the flag-
ship of the brand, with new levels of technology inno-
vation, on-road ride and handling, four-wheel-drive
leadership, refinement and style.
DODGE Dodge covers a wide range of cars, minivans,
sport-utility vehicles and trucks. Common to all is the
bold styling of the distinctive grille -- the design signa-
ture for a brand that continues to enjoy great success in
the marketplace. New momentum for the Dodge brand
began in 1992 with the introduction of the Viper and
the Intrepid. The successful development of the Dodge
brand continues. In the past five years, Dodge retail
sales have doubled.
15
BRANDS & PRODUCTS