Mattel 2002 Annual Report Download - page 13

The Domestic segment is further divided into US Girls, US Boys-Entertainment, and US Infant & Preschool. For
additional information on Mattel’s business segment reporting, including revenues, segment income, and assets,
see Item 7 “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Results
of Operations—Business Segment Results” and Item 8 “Financial Statements and Supplementary Data—Note 11
to the Consolidated Financial Statements.” For additional information regarding geographic areas, see Item 8
“Financial Statements and Supplementary Data—Note 11 to the Consolidated Financial Statements.” For a
discussion of the risks inherent in the foreign operations of Mattel, which affect each segment, see Item 7
“Management’s Discussion and Analysis of Financial Condition and Results of Operations—Factors That May
Affect Future Results—Political Developments, including Trade Relations, and The Threat or Occurrence of War
or Terrorist Activities.”
In February 2003, Mattel announced the consolidation of its US Girls and US Boys-Entertainment segments
into one segment, renamed Mattel Brands. Additionally, Pleasant Company, which was previously part of the
US Girls segment, is now a separate segment for management reporting purposes in 2003. Any discussion of
segment information in this Annual Report on Form 10-K is based on the segments evaluated by management
during 2002.
Domestic Segment
The Domestic segment develops toys that it markets and sells in the US Girls, US Boys-Entertainment and
US Infant & Preschool segments.
The US Girls segment includes brands such as Barbie®fashion dolls and accessories, Polly Pocket!®,Diva
Starz™, What’s Her Face!™, ello™, and American Girl®. In 2003, Mattel expects to expand or introduce Barbie™
of Swan Lake, the third in a series of videos and entertainment-themed fashion dolls, My Scene™, a new tween-
targeted lifestyle brand featuring a range of fashion dolls, accessories and licensed products, Stretchy Polly
Pocket!®, an innovative new-sized stretchy and magnetic Polly Pocket!®, and ello™, the creation system for girls
that inspires them to design and create anything that sparks their imagination.
The US Boys-Entertainment segment includes Hot Wheels®, Matchbox®, and Tyco®Radio Control
(collectively “Wheels”) and Nickelodeon®, Harry Potter™, Yu-Gi-Oh!™, He-Man®and Masters of the
Universe®, and games and puzzles (collectively “Entertainment”) products. New Boys-Entertainment products in
2003 are expected to include Hot Wheels®Alien Attack™, Hot Wheels®Raptor Blast™, Matchbox®Fire
Blaster™playset, Tyco®R/C Whiplash™and Mattel games and puzzles’ Break the Safe™game.
The US Infant & Preschool segment includes Fisher-Price®, Power Wheels®, Sesame Street®, Disney
preschool and plush, Winnie the Pooh, Blue’s Clues™, Rescue Heroes™, Barney™, See ’N Say®, Magna
Doodle®, Dora the Explorer™, and View-Master®brands. New product introductions for 2003 are expected to
include Hokey Pokey Elmo, the Learn Through Music system, Get-up-and-Bounce Tigger, PowerTouch™
electronic learning system, Peek-a-blocks™, Geo Trax™, Pixter®color, and Rescue Heroes™Mission Select™.
International Segment
Generally, the products marketed by the International segment are the same as those developed and
marketed by the Domestic segment, although some are developed or adapted for particular international markets.
Mattel’s products are sold directly to customers in Canada and most European, Asian and Latin American
countries, and through agents and distributors in those countries where Mattel has no direct presence. See
“Licenses and Distribution Agreements.”
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