MasterCard 2004 Annual Report Download - page 14
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Please find page 14 of the 2004 MasterCard annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.TheValue
Whenitcomestodrivingusage,anessentialelementisabrandpeople
trust—andMasterCardisoneofthemosttrustedandrecognizedintheworld.
In2004,wecelebratedthe25thanniversaryoftheMasterCardbrand,which
evolvedfromtheformerMasterChargeandInterbankbrands.Today,
MasterCardissynonymouswithinstantbuyingpower,transactionsecurity,
andacceptanceatmorethan24millionlocationsworldwide.
Werecognizethatthroughouttheworld,thethingspeoplehaveincommonare
fargreaterthanthethingsthatseparatethem.Our
Priceless
™
advertising
campaign—basedoncomprehensiveconsumerresearch—hasstrucka
universalchord.Havingappearedin96countriesandin48languages,
Priceless
resonatesaroundtheworldbycombiningglobalhumanvalueswithmessaging
tailoredtolocalcultures.Inthisway,ourbrandpositioning—”Thebetterway
topayforeverythingthatmatters”—easilycrossesbordersandtranscends
boundaries,helpingtodriveusage.
MajorsponsorshipsandalliancesalsoleveragethepoweroftheMasterCard
brand.KeyrelationshipsincludepartnerssuchasUniversalStudios,Major
LeagueBaseball,25individualNationalFootballLeagueteamsintheUnited
States,andthe2006FIFAWorldCup
®
. Regionalsponsorshipsin2004included
®
®
thePGAChampionshipinEurope,theUEFA
®
ChampionsLeagueinEurope,and
CONMEBOLCopaAmericainLatinAmerica.Sponsorshipssuchasthesecreate
business-buildingopportunitiesforourcustomerfinancialinstitutionsand
offer“priceless”experiencesformillionsofMasterCardcardholders.
Throughfullyintegratedandflexiblemarketingprograms,wecontinueto
buildourbrandforthebenefitofcustomers,merchants,andconsumersby
drivingcardpreference,usage,andacceptancearoundtheworld.
TheOpportunity
Drivingdemandacrossbordersbyfocusingonwhat
mattersmosttoconsumerseverywhere.
Apowerful
brandoffersa
passportto
globalgrowth
MasterCardIncorporatedAnnualReport2004
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