MasterCard 2004 Annual Report Download - page 10
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Please find page 10 of the 2004 MasterCard annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.MasterCardIncorporatedAnnualReport2004
6
TheOpportunity
Consumersare
increasinglyusingcards
foreverydayneeds.
Capturingnew
transactionsone
quicklunchatatime
TheValue
Whilethepaymentsindustryhasexperiencedtremendous
growthandinnovation,thefactremainsthatthevastmajority
ofpaymentsaroundtheworldarestillmadewithcashand
checks.Themagnitudeofthisopportunityisenormous,
representingtrillionsofdollarsinpotentialelectronictransac-
tions.We’rehelpingourcustomerscapturethesepreviously
untappedtransactions—includingsmall-ticketpurchases.
MasterCard
PayPass
™
contactlesstechnology,forexample,
offersanewwaytospeedpaymentsatgasstations,fast-food
restaurants,andotherquick-payenvironments.Consumers
benefitfromtheeaseandconvenience;merchantsbenefit
fromincreasedefficiencyandsecurity.In2004,McDonald’s
®
announcedthatitwillacceptMasterCard
PayPass
atthousands
PayPass
PayPass
oflocationsacrosstheUnitedStates.Thetechnologyisexpand-
ingtocustomersandmerchantsoutsidetheUnitedStatesas
well,withpilotsintheAsia/PacificRegionandCanada.
Interestinchip-basedcardsisalsogrowing,withmajor
conversionsto
One
SMARTMasterCard
™
takingplacein
Europe,SouthAmerica,andAsia.Chipcardsoffervalue-
addedapplicationsandrobustfraudprotection,enhancing
thecardholderexperienceandbroadeningopportunitiesfor
issuersandmerchants.
Consumerscontinuetoenjoytheconvenienceofmaking
purchasesonline.MasterCardSecureCode
™
andMasterCard
SiteDataProtectionaresafeguardingtransactionsand
guaranteeingpaymentsforfinancialinstitutionsandonline
merchantsworldwide.
MasterCardcombinesawiderangeofconvenientpayment
solutionswithinnovativetechnology,auniversallyrecognized
brand,andglobalacceptance.Inthisway,wecontinuallyhelp
toincreasepreferencefor,anduseof,electronicpayment
methodsovercashandchecks.