Macy's 1999 Annual Report Download - page 8
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Federated is moving quickly and adeptly to integrate new technologies, marketing
models and merchandising techniques into its highly successful traditional department store
businesses. In this process, Federated is emerging as a new breed of retailer – a progressive,
multi-dimensional organization serving a range of customer segments through a growing
array of channels.
Changing customer
demographics and
preferences are
driving these
improvements to
our business.
Shoppers today
expect greater
convenience, more
ways to shop, help
with gift-giving,
one-stop availability
of a wider assortment
of goods and services, and 24/ 7 access from anywhere they might live, work or travel.
In responding to this marketplace of the new millennium, Federated has deployed its two
most potent resources – a roster of widely recognized retail and merchandise brands, and an
energized management team dedicated to innovation and profitable growth.
The result is a synergistic approach to
retailing that is unique to Federated. It
combines the best-known department stores
and locations with strategic e-commerce
initiatives that support and extend our store
brands. It encompasses fashion and lifestyle
catalogs serving targeted demographic
niches. And it is backed by a network of
sophisticated call and fulfillment centers, wired
with software and technology systems that
enable the company to pair customers’ needs
with the right merchandise.
New Ways to Reach New Customers
New Ways to Reach New Customers
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