Loreal 2015 Annual Report Download - page 49

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L’Oréal is seizing the huge potential of this new
distribution channel thanks to a strategy tailored to
the specifics and different practices of each market,
and to strong partnerships with e-commerce players.
In countries where digital lifestyles have really taken
hold, L’Oréal has teamed up with the local e-com-
merce leaders. L’Oréal China, which led the way
back in 2010 with the first L’ORÉAL PARIS boutique
on the Tmall website, has also been working with
the Alibaba website since 2013. In the United States,
L’Oréal Luxe makes roughly 15% of its sales
via
e-commerce
(1), using both distributor partners and
brand sites. In Russia, the group identified the Ozon
website as a strategic player in local e-commerce,
and worked together on a plan to launch the cos-
metics category.
(1) Including distributor feedback and L’Oréal estimates.
The potential
of e-commerce
TARGETED MARKETING
FOR GREATER EFFICIENCY
Understand how L’Oréal’s brands
use precision advertising.
DIGITAL MEDIA
AS A BRAND AMPLIFIER
Find out how the group’s brands
became “love brands”.
YOU CAN ACCESS
EXCLUSIVE ONLINE CONTENT ON THESE 2 TOPICS
BY SCANNING THIS PAGE WITH THE L’ORÉAL FINANCE APP
We have set up
a host of e-commerce
partnerships that
are already posting
good results,
and we are now
the reference for
online beauty in Russia
ARNAUD DARDE
KEY ACCOUNTS DIRECTOR, L’ORÉAL RUSSIA
47