Loreal 2015 Annual Report Download - page 44

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RESEARCH AND INNOVATION
In 2015, we have gained a much better under-
standing of the effects of long UVA rays and pollu-
tion on the skin. This has led to the publication of
scientific studies and the development of technol-
ogies to combat these effects. Another key issue is
sustainable development. 65% of our new formulas
have a positive environmental or social impact
(1).
We have also developed new naturally-sourced
active ingredients, such as quinoa bran extract, a
high-performance peeling agent, and the powerful
antioxidant baicaline.
OPEN, MULTI-HUB RESEARCH
We take advantage of our multi-hub organisation
to capture the best of regional scientific ecosys-
tems. In Japan, for example, we are working on
optic particles and on pigments with
top experts in these raw materials; in
India, our Advanced Research teams
are decrypting the ancestral knowledge
of ayurvedic medicine to develop new active ingre-
dients based on plant extracts.
LEVERAGING DIGITAL TECHNOLOGIES
We began our digital transformation more than
15 years ago. Today, it is paying off in terms of
innovation capacity and differentiation. With the
help of digital technologies, we are capitalising on
a wealth of skin and hair knowledge accumulated
over more than a century, and also developing
cutting-edge methods, such as molecular and for-
mula modelling. And with our advanced numer-
ical simulations, we can create high-precision,
customised products and services such as the first
connected, flexible UV patch that instantly in-
forms users about the quantity of UV rays they
are receiving.
(1) Formulas produced in L’Oréal’s factories in 2015.
L’Oréal has always
built on cutting-edge
Research that is paying off
in terms of innovation
capacity and differentiation
SCAN THIS PAGE
to watch the interview with Laurent Attal
3,870
RESEARCH AND
INNOVATION
EMPLOYEES
497
PATENTS
REGISTERED
IN 2015 1
WORLDWIDE
CENTRE IN FRANCE
5 REGIONAL
HUBS
Innovating
for personalised and
responsible beauty
794
MILLION
EUROS
INVESTMENTS
IN RESEARCH AND
INNOVATION
LAURENT ATTAL
EXECUTIVE VICE-PRESIDENT
RESEARCH AND INNOVATION
42