Kohl's 2005 Annual Report Download - page 7
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Finding everything she needs to fit her
lifestyle and having a great in-store
experience keep customers coming
back to Kohl’s.
For the Kohl’s customer, exciting shopping means
finding a well-edited selection of brands in an inspiring
and hassle-free environment. In 2005, we organized
our stores to reflect the way our customer naturally
shops. Throughout the store, we added colorful,
back-wall graphics that highlight trends and brands
and make departments easier to find. Strategically
placed mannequins differentiate departments and
show her how to put outfits together.
In spring 2006, we reorganized the floor layout in
misses’ by lifestyle. Many of her items mix and match
–taking her from day to night – from the office to a
movie. Our new misses’ department will separate
classic, updated and contemporary merchandise to
guide her to the section of the store that best reflects
her lifestyle.
Brands, value and convenience arecompelling reasons
to shop at Kohl’s. But what makes the Kohl’s shopping
experience really special is our friendly, knowledgeable
Associates. They are well trained to meet customer
expectations and to provide friendly, helpful customer
service. Our customers indicated their satisfaction
with the Kohl’sexperience by giving us a #1 ranking
in customer satisfaction for the fourth consecutive
year on the American Customer Satisfaction Index
prepared by the American Society for Quality.
TRANSFORMING OUR STORES