Kohl's 2005 Annual Report Download - page 4
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The story of Kohl’s is a story of profitable
expansion. We plan to open approximately
500 stores over the next five years,
operating more than 1,200 stores by
the end of 2010.
Over the last 10 years, we’ve grown from 128 stores
to 732, moving from our Midwest base to become a
leading national retailer. We will continue to build on
this momentum through a well-defined expansion
strategy that includes both new builds and takeovers
of existing retail sites. With our three store formats –
suburban, small and urban – we have the flexibility to
add stores in markets of all sizes.
Our merchandising strategies, which are designed to
maximize our existing customer base and attract new
customers, will also help us to successfully capture a
solid shareof the retail market across the country.And
with our distribution network, we have the infrastructure
to support our continued growth.
We remain committed to long-term profitable growth,
which provides continuing opportunities for our Associates.
EXPANDING OUR PRESENCE
These charts show Kohl’sevolution
over the past 10 years from our
Midwestern base to a coast-to-coast
national retailer.At the end of 2005,
Kohl’soperated in all regions of the
country except the Northwest. We will
expand into the Northwest in 2006,
beginning in Portland and Seattle.
New in 2006
Midwest Region (243 stores)
SouthCentral Region (93 stores)
Northeast Region (117 stores)
Mid-Atlantic Region (77 stores)
Southeast Region (85 stores)
Southwest Region (117 stores)
1,232 Stores
by the End
of 2010
ALeading
National
Retailer
1995 2000 2005 2010
Continuing Growth from
Coast to Coast
New State
in 2005
Kohl’swill grow from 128 stores in
1995 to an estimated 1,232 stores
by the end of 2010.
128
320
732
1,232
(projected)
In 2005, we continued to bring the Kohl’s brand into new markets and to expand
in existing markets. We added 95 stores in 2005 and entered Florida for the first
time with stores in Orlando and Jacksonville. In 2006, we will expand into the
Northwest with new stores in Portland and Seattle.
95%
1%
1%
3%
51%
5%
16%
12%
3% 13%
33%
12%
10%
13%
16% 16%
Number of Stores by Region
New States
in 2006
1995 2000 2005
Midwest Region
SouthCentral Region
Northeast Region
Mid-Atlantic Region
Southeast Region
Southwest Region
Seattle
Portland
Jacksonville
Orlando