Kimberly-Clark 2011 Annual Report Download - page 19

Download and view the complete annual report

Please find page 19 of the 2011 Kimberly-Clark annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 88

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88


,Q(XURSHSHUVRQDOFDUHQHWVDOHVLQFUHDVHGDERXWSHUFHQWGXHWRIDYRUDEOHFXUUHQF\HIIHFWVRISHUFHQWDQGLQFUHDVHV
LQVDOHVYROXPHVRISHUFHQWSDUWLDOO\RIIVHWE\ORZHUQHWVHOOLQJSULFHVRISHUFHQW
,Q.&,SHUVRQDOFDUHQHWVDOHVLQFUHDVHGDERXWSHUFHQWGULYHQE\LQFUHDVHVLQVDOHVYROXPHVRISHUFHQWKLJKHU
QHWVHOOLQJSULFHVRISHUFHQWSULPDULO\LQ/DWLQ$PHULFDDQGIDYRUDEOHFXUUHQF\HIIHFWVRISHUFHQW7KHJURZWKLQ
VDOHVYROXPHVZDVEURDGEDVHGZLWKSDUWLFXODUVWUHQJWKLQ6RXWK.RUHD&KLQDDQG/DWLQ$PHULFDH[FOXGLQJ9HQH]XHOD
 &RQVXPHUWLVVXHQHWVDOHVLQ1RUWK$PHULFDLQFUHDVHGSHUFHQWGXHWRKLJKHUQHWVHOOLQJSULFHVRISHUFHQWSDUWLDOO\
RIIVHWE\DVDOHVYROXPHGHFOLQHRIDERXWSHUFHQW6DOHVYROXPHVZHUHXSKLJKVLQJOHGLJLWVLQSDSHUWRZHOVEXWZHUH
PRUHWKDQRIIVHWE\ORZVLQJOHGLJLWVGHFUHDVHVLQERWKEDWKDQGIDFLDOWLVVXH
,Q(XURSHFRQVXPHUWLVVXHQHWVDOHVLQFUHDVHGSHUFHQWGXHWRIDYRUDEOHFXUUHQF\HIIHFWVRISHUFHQWSDUWLDOO\RIIVHW
E\DSHUFHQWGHFUHDVHLQVDOHVYROXPHV
,Q.&,FRQVXPHUWLVVXHQHWVDOHVLQFUHDVHGSHUFHQWGXHWRKLJKHUQHWVHOOLQJSULFHVRISHUFHQWSULPDULO\LQ/DWLQ
$PHULFDIDYRUDEOHFXUUHQF\HIIHFWVRISHUFHQWDQGLPSURYHPHQWVLQSURGXFWPL[RISHUFHQWSDUWLDOO\RIIVHWE\D
GHFUHDVHLQVDOHVYROXPHVRISHUFHQW6DOHVYROXPHVZHUHQHJDWLYHO\LPSDFWHGE\UHYHQXHUHDOL]DWLRQVWUDWHJLHVDQG
ORVWVDOHVIURPDGLYHVWLWXUHRIDQRQFRUHEXVLQHVVLQ/DWLQ$PHULFDDQGH[LWLQJQRQVWUDWHJLFSURGXFWVLQFRQMXQFWLRQ
ZLWKWKHSXOSDQGWLVVXHUHVWUXFWXULQJDFWLRQV
 .&3VQHWVDOHVLQ1RUWK$PHULFDLQFUHDVHGSHUFHQWGXHWRKLJKHUQHWVHOOLQJSULFHVRISHUFHQWDQGDQLQFUHDVHLQ
VDOHVYROXPHVRISHUFHQWGULYHQE\WKHVDIHW\DQGZLSHUFDWHJRULHVZKLOHZDVKURRPSURGXFWYROXPHVGHFOLQHGLQD
FRQWLQXHGFKDOOHQJLQJHFRQRPLFHQYLURQPHQW,Q(XURSHVDOHVRI.&3SURGXFWVLQFUHDVHGSHUFHQWGXHWRIDYRUDEOH
FXUUHQF\HIIHFWVRISHUFHQW DQGLQFUHDVHGVDOHVYROXPHVRI DERXWSHUFHQW1HWVDOHVLQ.&,RI.&3SURGXFWV
LQFUHDVHGSHUFHQWGXHWRIDYRUDEOHFXUUHQF\HIIHFWVRISHUFHQWKLJKHUVDOHVYROXPHVRISHUFHQWDQGKLJKHUQHW
VHOOLQJSULFHVRISHUFHQW
 +LJKHUVDOHVYROXPHVIRUKHDOWKFDUHSURGXFWVZHUHGULYHQE\LQFUHDVHVLQH[DPJORYHVDQGPHGLFDOGHYLFHV
Commentary:
2010 versus 2009
&RQVROLGDWHG 
3HUVRQDO&DUH 
&RQVXPHU7LVVXH
.&3URIHVVLRQDO2WKHU
+HDOWK&DUH 
Percent Change in Net Sales Versus Prior Year
Total
Change





Changes Due To
Volume
Growth

Net
Price
²

Mix/
Other
²
²
²
²
Currency
²
²
 3HUVRQDOFDUHQHWVDOHVLQ1RUWK$PHULFDLQFUHDVHGDERXWSHUFHQWGXHWRDQLQFUHDVHLQVDOHVYROXPHVDQGQHWVHOOLQJ
SULFHVRISHUFHQWDQGSHUFHQWUHVSHFWLYHO\7KHVDOHVYROXPHLQFUHDVHVUHVXOWHGIURPKLJKHUVDOHVRI3XOO8SV
WUDLQLQJSDQWVDQGEDE\ZLSHVIHPLQLQHFDUHDQGDGXOWLQFRQWLQHQFHSURGXFWVLQFOXGLQJEHQHILWVIURPLQQRYDWLRQLQ
WKH8E\.RWH[3RLVHDQG'HSHQGEUDQGVSDUWLDOO\RIIVHWE\ORZHUVDOHVRI+XJJLHVGLDSHUV
,Q(XURSHSHUVRQDOFDUHQHWVDOHVGHFUHDVHGDERXWSHUFHQWGXHWRXQIDYRUDEOHFXUUHQF\HIIHFWVRISHUFHQWDQGD
GHFUHDVHLQQHWVHOOLQJSULFHVRISHUFHQWSDUWLDOO\RIIVHWE\LQFUHDVHVLQVDOHVYROXPHVRISHUFHQW
,Q.&,QHWVDOHVLQFUHDVHGDERXWSHUFHQWGULYHQE\DSHUFHQWLQFUHDVHLQVDOHVYROXPHVDQGDSHUFHQWIDYRUDEOH
FXUUHQF\HIIHFW7KHJURZWKLQVDOHVYROXPHVZDVEURDGEDVHGZLWKSDUWLFXODUVWUHQJWKLQ$VLDDQG/DWLQ$PHULFD
H[FOXGLQJ9HQH]XHOD
 &RQVXPHUWLVVXHQHWVDOHVLQ1RUWK$PHULFDGHFUHDVHGSHUFHQWDVDQLQFUHDVHLQQHWVHOOLQJSULFHVRISHUFHQWDQG
PART II
&RQWLQXHG