Kimberly-Clark 2007 Annual Report Download - page 123
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It’s never too early to begin building
brand loyalty. That’s why we’ve teamed
up with some of Europe’s largest
retailers to make Huggies the brand of
choice for expectant mothers. Working
through the retailers’ own baby and
toddler clubs, Kimberly-Clark provides
these moms-to-be with helpful
child care information and offers of
complimentary gift baskets containing
Huggies newborn diapers, skincare
products and coupons. Below,
K-C’s Julie Peers (left) shows off a
basket to a store representative.
This combined focus on innovative
marketing and customer development
is part of our core strategy for long-
term growth.
KIMBERLY-CLARK CORPORATION
WORLD HEADQUARTERS P.O. BOX 619100, DALLAS, TEXAS 75261-9100
Toll-Free Investor Information: 800.639.1352 www.kimberly-clark.com