Isuzu 2005 Annual Report Download - page 3

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Profile
Isuzu’s presence as one of the world’s leading truck and diesel engine manufac-
turers is highlighted by its outstanding track record in the commercial vehicle mar-
ket. Isuzu manufactured 86,354 trucks with gross vehicle weight (GVW) of at least
6.1 tons (14,000 lbs) in Japan in 2003, making the company the world’s number-one
manufacturer of medium- and heavy-duty trucks on a single-country comparison.
Isuzu’s domestic production volume returned to the top position for the first time in
six years. Moreover, in 2004 Isuzu’s ELF gained top market share in Japan and 21 other
countries around the world. The secret of its success can be found in its extraordinary
reliability, durability, and maneuverability—a product of Isuzu’s fundamental principle
of taking on new challenges and pursuing innovation while always placing top prior-
ity on product quality—backed up by high quality after-sales service. The ELF features
technology that anticipates competition, constantly sets the trend in cab styling and
color, and enjoys an enviable reputation for comfort and maneuverability as a result of
ongoing improvements from the driver’s point of view. As well, Isuzu’s commitment to
meeting customer needs at the same time as being socially responsible is reflected in
the concept underlying Isuzu product design and development.
Isuzu strives to be a market leader in its environmental policy as well. The Isuzu
Charter on the Global Environment sets out our commitment to environmental pres-
ervation by developing eco-friendly vehicles and diesel engines, and environmentally
sound manufacturing through reducing waste and use of substances with negative
environmental impact, boosting recyclability, and preventing pollution. Our responsi-
bility to the environment does not stop after delivery—Isuzu offers an online vehicle
diagnostic system whose goal is to lower environmental impact during vehicle opera-
tion. Our slogan “For the Future of Mankind and the Earth” sums up our far-reaching
commitment to environmental conservation.
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