Invacare 2005 Annual Report Download - page 4
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Please find page 4 of the 2005 Invacare annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.SleeptherapyisstillanewmarketforInvacare,
butwehavebeeninvestingheavilyinproduct
developmentandclinicalresearchwithagoal
ofbuildingameaningfulshareofthisrapidly
growing$1.7billionbusiness.
Morethan20millionAmericanssufferfrom
obstructivesleepapnea,acessationof
breathingduringsleep,butonlyasmall
percentagehavebeendiagnosedandtreated.
Theafflictionisamajorcauseofexcessive
daytimesleepinessandalsoislinkedtoa
numberofcardiovasculardiseases.
Growingawarenessofthisdisorderand
theneedfortherapyisexpectedtocontinue
todrivegrowthinthecomingyears.Amajor
attractionofthesleepapneamarketisan
estimated80%ofthesemedicalclaimsare
paidbyprivateinsurers.
Issue
45
develop
new
markets
Invacare’sstrategyforthesleepmarket
istodevelopproductsthatmakepatients
morecomfortable,resultinginhigher
patientusageandhigherprofitabilityfor
HMEproviders.
Newclinicalresearchhasshownthat
theSoftX™TechnologyonourPolaris™EX™
ContinuousPositiveAirwayPressure(CPAP)
systemsubstantiallyimprovespatientusage,
whichleadstobetterpatientoutcomes.We
arenowusingthisnewclinicaldocumenta-
tioninourmarketingprogramwithproviders
andreferringphysicians.Wealsoplanto
introduceseveralimportantnewproducts
inthisarea.
AnothermarketopportunityforInvacare
istheretaildistributionchannel.Anumber
ofmassmerchandisersanddrugstores
haveaddedhomemedicalproductsand
equipmenttotheirofferings.Lastyear,we
introducedafreshnewpackagingdesign
fortheInvacareretailproductline.
Action
P O L A R I S ™ E X ™ C P A P W I T H E Z - F I L L H U M I D I F I E R
Photos,toptobottom:InvacareTwilight™SleepMask;
sleepapneamarket;newInvacareretailpackaging
Invacare’sstrategyforthesleepmarket
istodevelopproductsthatmakepatients
morecomfortable,resultinginhigher
patientusageandhigherprofitabilityfor
HMEproviders.
Newclinicalresearchhasshownthat
theSoftX™TechnologyonourPolaris™EX™
ContinuousPositiveAirwayPressure(CPAP)
systemsubstantiallyimprovespatientusage,
whichleadstobetterpatientoutcomes.We
arenowusingthisnewclinicaldocumenta-
tioninourmarketingprogramwithproviders
andreferringphysicians.Wealsoplanto
introduceseveralimportantnewproducts
inthisarea.
AnothermarketopportunityforInvacare
istheretaildistributionchannel.Anumber
ofmassmerchandisersanddrugstores
haveaddedhomemedicalproductsand
equipmenttotheirofferings.Lastyear,we
introducedafreshnewpackagingdesign
fortheInvacareretailproductline.