Intel 2013 Annual Report Download - page 12

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7
processors incorporating Intel’s industry leading 22nm process technology. The 22nm Intel Xeon processors provide
improved performance and better power consumption across the compute, network and storage portfolio. We also
announced the second generation 64-bit Intel Atom microarchitecture-based SoC solutions to focus on storage,
networking and highly dense, low-power server configurations.
Our other Intel architecture operating segments offer products designed to be used in the Internet of Things,
mobile communications, tablet, smartphone, service provider, netbook, and ultra-low power market segments.
Our strategy for the mobile communications market segment is to offer a portfolio of products that covers a
broad range of wireless connectivity options by combining Intel WiFi technology with our 2G, 3G, and 4G LTE
technologies. These products feature low power consumption, innovative designs, and multi-standard platform
solutions.
Our strategy for the embedded market segment, addressed by our Intelligent Systems Group (ISG), is to lead
the Internet of Things evolution by delivering new user experiences, business efficiencies, and productivity
utilizing Intel architecture based solutions that provide long life-cycle support, software and architectural
scalability, and platform integration.
Our strategy for the tablet market segment is to offer Intel architecture solutions optimized for multiple operating
systems and application ecosystems. We are accelerating the process technology development for our Intel
Atom processor product line to deliver increased battery life, performance, and feature integration.
Our strategy for the smartphone device market segment is to offer Intel Atom microarchitecture-based products
that enable smartphones to deliver innovative content and services. These products are designed to deliver
increased performance and system responsiveness while also enabling longer battery life.
Our strategy for the ultra-low power market segment is to offer Intel Quark SoCs designed for wearable and
other emerging compute devices.
Our software and services operating segments seek to create differentiated user experiences on Intel-based
platforms. We differentiate by combining Intel platform features and enhanced software and services. Our three
primary initiatives are:
enabling platforms that can be used across multiple operating systems, applications, and services across all
Intel products;
optimizing features and performance by enabling the software ecosystem to quickly take advantage of new
platform features and capabilities; and
delivering comprehensive solutions by using software, services, and hardware to enable a more secure online
experience, such as our McAfee LiveSAFE* technology platform, which provides a comprehensive security
suite that offers consumer protection across a range of devices such as PCs, tablets, and smartphones.
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