Harman Kardon 2008 Annual Report Download - page 21

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3
and Lexicon brand names. As a result of our well-established relationships with automobile
manufacturers, our engineers are engaged early in the vehicle design process to develop systems that
optimize acoustic performance and minimize weight and space requirements. Our Infinity branded car
audio systems are offered by Chrysler. Daimler’s Mercedes-Benz division, the BMW Group, Land
Rover, Porsche, GM and Saab provide Harman/Kardon branded audio systems in their vehicles. Our
premium Mark Levinson digital audio system is offered by Lexus. Lexicon branded audio systems are
standard on Rolls Royce vehicles and offered as an option on Hyundai’s new Genesis sedan. Toyota and
PSA Peugeot Citroën offer our JBL branded audio systems. Hyundai Motor Company and Kia Motor
Company also offer our JBL and Infinity branded audio systems in the Korean and United States markets,
respectively.
In the future, we expect our infotainment systems will also provide driver assist capabilities such as pre-
crash emergency braking, full speed adaptive cruise control, sleep guarding, lane departure warnings and
night vision.
Consumer
We manufacture loudspeakers under the JBL, Infinity, Harman/Kardon and Revel brand names for the
consumer home audio market. These loudspeaker lines include models designed for two-channel stereo
and multi-channel surround sound applications for the home and in a wide range of performance choices,
including floor standing, bookshelf, powered, low frequency, in-wall, wireless and all-weather as well as
in styles and finishes ranging from high gloss lacquers to genuine wood veneers. The JBL and Infinity
product lines also include car loudspeakers, amplifiers and subwoofers sold in the aftermarket as well as
marine speakers intended for use on boats.
We also offer a broad range of consumer audio electronics under the Harman/Kardon, Mark Levinson and
Lexicon brand names. Our Harman/Kardon home electronics line includes audio/video receivers featuring
Logic 7, Dolby Digital and DTS surround sound processing capabilities and multi-channel amplifiers,
DVD players and CD players. We design high-end electronics, including amplifiers, digital signal
processors, compact disc players and transports and surround sound processors that we market under the
renowned Mark Levinson brand. We believe that we are a leader in the design and manufacture of high-
quality home theater surround sound processors and amplifiers under the Lexicon name. Lexicon was a
pioneer in the development of digital signal processors for the professional audio market. We have
successfully leveraged Lexicon’s professional audio expertise to produce premier consumer products.
In the multimedia market, we offer branded iPod docking devices such as JBL On Stage TM , JBL Onstage
TM Micro, JBL Radial TM, Harman/Kardon Go +Play TM, and PC related devices such as JBL Creature TM II,
JBL Duet TM, and Harman/Kardon Soundsticks II. We also offer a variety of headphone devices. Our
products add greater functionality for computers and the Apple iPod, iPhone and other MP3 players.