Harley Davidson 2011 Annual Report Download - page 9

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07
Models now in development will
launch at world-class speed, cutting the time
it takes to bring products to market by 30%.
30%
Every rider knows the feeling that comes from finding the one—the Harley-Davidson motorcycle that you simply
can’t live without. Creating more of that kind of magic—that “wow” factor—that impact, for more kinds of customers,
is what our product development transformation is all about.
What does the customer want? What do they desire? What makes it true Harley? “We’re now following a
collaborative, disciplined process that brings in the right people, including our customers, at the right time, to give
input that helps us be confident in our decisions,” says Mark Strong, Technical Lead, New Product.
The result is an unprecedented level of innovation moving rapidly through our pipeline, designed to delight
our long-time customers and attract new riders from around the globe. Models that are new from the ground up—
inventive new features, never-done-before custom finishes and details. In short, new Harley-Davidson motorcycles
that will do more than fulfill dreams. They will inspire new ones.
The goal: more products delivering more
impact to more customers every day.