Harley Davidson 2011 Annual Report Download - page 17

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Please find page 17 of the 2011 Harley Davidson annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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15
When many people think of Harley-Davidson, a certain image comes to mind. We all know the stereotypes. But
when you’re on the road, a different picture quickly emerges. Sure, you’ll meet road-hardened riders turning
their millionth mile. But more and more, you’ll also meet someone like Marietta Ellis—wife, mother, IT professional,
fitness instructor and Harley-Davidson enthusiast.
“I was inspired to ride after seeing women of all sizes and colors on their own bikes at Daytona Bike Week,”
says Marietta. “After that, the idea of sitting on the back no longer cut it.”
It doesn’t matter how you fill out the demographic information on your license application. More people from
all walks of life are getting in the saddle every day. Our work to bring the brand to new people is paying off. As it
turns out, freedom is for all kinds.
HARLEY-DAVIDSON sells more new motorcycles to young adults
today than we did to the baby boomers when they were young adults.