Harley Davidson 2011 Annual Report Download

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Table of contents

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    With 2011 in the rear view mirror, Harley-Davidson keeps covering ground. The road remains stretched out before us, and we've got plenty of distance left to travel. But we are passing significant mile markers. Our journey of transformation is bringing us better ways of working and taking us to new ...

  • Page 4
    ... of a significant number of new dealers. And new Harley-Davidson motorcycle sales in the Asia Pacific region grew, despite the effects of the natural disaster early in the year in Japan-our largest market in the region. While we celebrate these and other 2011 successes, our focus remains clearly...

  • Page 5
    ...new, rich and distinctly Harley-Davidson online shopping experience. The goal of this transformation at retail is quite simple: to provide a premium retail experience with every customer, every day and everywhere, while strengthening dealer profitability. Just as with the transformations in product...

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    04 Harley-Davidson, Inc. 2011 Annual Report Our journey is marked by the measurements of how far we've come. More retail sales, increased income and continued success with outreach markets help tell the journey's story. 111.1% VS. 2010 2011 INCOME FROM CONTINUING OPERATIONS OUTPERFORMED S&P 500 ...

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    ...CUMULATIVE ANNUAL ONGOING SAVINGS THROUGH 2011 AS A RESULT OF RESTRUCTURING ACTIVITIES NEW HARLEY-DAVIDSON MOTORCYCLE RETAIL SALES (3) 2010 2011 +17.3% VS. 2010 FINANCIAL SERVICES OPERATING INCOME (DOLLARS IN MILLIONS) BILLION $ 2.2 UNITED STATES LATIN AMERICA EUROPE, MIDDLE EAST AND AFRICA...

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    06 Harley-Davidson, Inc. 2011 Annual Report MARK STRONG / Technical Lead, New Product Steve Collins and Mark Strong

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    ... now in development will launch at world-class speed, cutting the time it takes to bring products to market by 30%. The goal: more products delivering more impact to more customers every day. Every rider knows the feeling that comes from finding the one-the Harley-Davidson motorcycle that you...

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    08 Harley-Davidson, Inc. 2011 Annual Report ED MAGEE / General Manager, York Vehicle Operations

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    09

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    10 Harley-Davidson, Inc. 2011 Annual Report James Love JAMES LOVE / Team Leader and Production Technician, York Vehicle Operations

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    ... for 23 years. "Now management listens." One example was the idea James and his team had to eliminate bottlenecks by taking motorcycles off the line and loading them on trucks. Leadership implemented it immediately, doubling the staging capacity and solving a problem that could have slowed down the...

  • Page 14
    ...Harley-Davidson, Inc. 2011 Annual Report The Harley-Davidson dealership is where the bond between our customers and our brand is cemented. It's a gathering place for the community and a showcase for our products. Our philosophy: do a world-class job of serving each independent dealer so the dealer...

  • Page 15
    13 100+ In 2012, more than 100 HarleyDavidson executives will spend a week working at dealerships with the sole purpose of learning to support dealers better. In 2011, 35 dealerships were opened in international markets like China, India, Russia, Brazil, Kazakhstan, Mauritius and Turkey. 35 Rio ...

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    14 Harley-Davidson, Inc. 2011 Annual Report MARIETTA ELLIS / Harley-Davidson owner Marietta Ellis

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    .... "After that, the idea of sitting on the back no longer cut it." It doesn't matter how you fill out the demographic information on your license application. More people from all walks of life are getting in the saddle every day. Our work to bring the brand to new people is paying off. As it turns...

  • Page 18
    ...rst design Willie G. Davidson ever did for Harley-Davidson was the tank emblem in 1957. He wasn't an employee yet, just a young designer out of Art Center College of Design moonlighting for the Motor Company. With a father who took him to races and rode a different motorcycle home from work almost...

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    ... customer lays eyes on it through thousands of miles of riding, has permeated our culture down to the steel beams that run through our buildings. Willie G., 78, will forever be reï¬,ected in the depth of our paint, the V-Twin engine mounted like a jewel in the frame, the perfect curve of a fuel tank...

  • Page 20
    ... the Company paid out dividends of $.475 per share in 2011. Harley-Davidson has paid a dividend every year since 1993. Harley-Davidson Motorcycles Worldwide retail sales of Harley-Davidson motorcycles by independent dealers increased 5.9 percent in 2011 compared to 2010. In the United States, 2011...

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    ...-share amounts 2011 2010 2009 Statement of Operations Data: Motorcycles and related products revenue Gross profit Selling, administrative and engineering expense Restructuring expense and other impairments Operating income from motorcycles & related products Financial services revenue Financial...

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    20 Harley-Davidson, Inc. 2011 Annual Report Harley-Davidson Motorcycle Worldwide Shipments Units in thousands 29.0 329.0 330.6 330.6 United United States States International International Harley-Davidson, Inc. Motorcycles & Related Products Revenue Dollars in millions 5,801 5,727 5,594 Harley-...

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    ... Internet Address: www.harley-davidson.com Museum Information: Harley-Davidson Museum 400 West Canal Street Milwaukee, WI 53201 877-436-8738 www.h-dmuseum.com Plant Tour Information: 877-883-1450 Kansas City, MO Motorcycles Menomonee Falls, WI Powertrain Tomahawk, WI Operations York, PA Motorcycles...

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    ... roads of the world by providing remarkable motorcycles and extraordinary customer experiences. We fuel the passion for freedom in our customers to express their own individuality. Harley- Davidson, Inc. 3700 West Juneau Avenue P.O. Box 653 Milwaukee, Wisconsin 53201-0653 www.harley-davidson.com