Harley Davidson 2009 Annual Report Download - page 5

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0606
HARLEYHARLEY-DAVIDSON, INC.DAVIDSON, INC. 2009 ANNUAL REPORT
A BOND THAT HAS
NO BOUNDARIES.
LEF T Dave Grohl of the band Foo Fighters with his
customized 2009 Tri Glide
™ Ultra Classic,
® his
latest motorcycle acquisition
—
one of fi ve Harley-
Davidson motorcycles in his personal collection.
CENTER Many customer journeys lead to Milwaukee.
Randy Haase stops at Harley-Davidson’s Juneau
Avenue headquarters.
FAR RIGHT Harley Owners Group members in China,
taking it to the streets at the country’s second
annual H.O.G. rally in Huangshan, Anhui province.
0707
The devotion of our most loyal custom-
ers has brought us a long way. Their
passion will continue to be a powerful
force. We see it in the motorcycles they
ride, the individuality they express and
their dedication to the ultimate riding
experience. When you have such an
expansive and devoted global community
of riders, it’s more than a business ad-
vantage; it’s an obligation we take very
seriously to exceed expectations.
EXPANDING THE COMMUNITY
We’re highly committed to keeping the
Harley-Davidson experience rich and re-
warding for our current riders and extend-
ing their journey. We’re also focused on
bringing in more riders like them. In fact,
about a third of new Harley-Davidson
motorcycle purchasers in the core rider
segment are either new to motorcycling
or coming to us from other brands.
Naturally, our motorcycles are key to
attracting these riders, and so are the
great rides, rallies and events that go
with them. The Harley Owners Group,
®
now with more than a million members
in 1,458 chapters globally, is a compelling
connection with riders wherever our mo-
torcycles travel. H.O.G.
® riding events like
Million Mile Monday and the Pony Express
Ride, and rallies from China to South
Carolina, keep our most passionate cus-
tomers riding more. We’re also staying
close to customers at major events like
Daytona and Sturgis, where we’re dial-
ing up our focus to deliver a custom rally
experience like never before.