Harley Davidson 2009 Annual Report Download - page 10

1616 HARLEYHARLEY-DAVIDSON, INC.DAVIDSON, INC. 2009 ANNUAL REPORT
WHEN YOU RIDE
WITH US,
WE SHARE A
PURPOSE.
The Harley-Davidson family shares a
powerful purpose: giving back. It’s as
ingrained in our nature as sharing an
open stretch of road.
CHAMPIONING A CAUSE
In 2007, through The Harley-Davidson
Foundation’s $1 million gift, we teamed
up with the nonprofi t Disabled American
Veterans to fund a fl eet of offi ces on wheels
that help veterans get the government
benefi ts to which they’re entitled. At more
than 1,700 stops over the last three years,
including many at Harley-Davidson deal-
erships, DAV advisers helped some 48,000
veterans obtain $540 million in benefi ts.
Giving back is also behind a remarkable
thirty-year partnership with the Muscular
Dystrophy Association. Since 1980, Harley-
Davidson and MDA have shared the road
in the battle against neuromuscular dis-
ease. As a national MDA sponsor, Harley-
Davidson, together with riders, dealers,
employees and suppliers, has raised more
than $70 million for patient services and
research through rides and events.
RESPECT
A shared purpose goes beyond philan-
thropy. Every day, we look for ways to
incorporate sustainable practices into
our business, our manufacturing opera-
tions and our products, to minimize the
impact we have on the environment. For
example, as noted in our 2009 Sustain-
ability Report, we have reduced green-
house gas emissions through changes to
our heat-treating operations and saved
enough natural gas to heat 1,312 homes a
year. And the Harley-Davidson Museum
—
our newest facility — has been highly
awarded for transforming a brownfi eld
site into an environmentally sustainable
community resource. It all adds up to
respect
— for our environment, our com-
munities and our future.
TOP Harley’s Heroes™ DAV Mobile Service
Offi ce staff counsel veterans at Ft. Washington
Harley-Davidson during the Rolling Thunder rally
in Washington, D.C.
BOTTOM Since opening in 2008, the Harley-Davidson
Museum in Milwaukee has been recognized for
its environmental sensitivity, including a 2009
GREENGUARD Indoor Air Quality Certifi cation.
RIGHT Abbey Umali, Muscular Dystrophy
Association National Goodwill Ambassador,
and Bill Davidson, Harley-Davidson Vice
President, Core Customer Marketing, share
a moment at the National H.O.G. Rally in
Oklahoma City.