Harley Davidson 2007 Annual Report Download

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HARLEY-DAVIDSON
HARLEY-DAVIDSON, INC.
2007 Annual Report

Table of contents

  • Page 1
    HARLEY DAVIDSON HARL E Y- DAVIDSON, I NC. 2007 Annual Report

  • Page 2
    ... EY- DAV I D SON UN ITE S P EOP L E D E E P LY, PAS S IONAT E LY AND AUTH E N T I CAL LY. AND IN THIS UN ITY THER E IS A RICH AND UNENDING VARIETY OF PERSONAL EXPERIENCES. FROM TOWN TO TOWN AND COUNTRY TO COUNTRY, HARL EY- DAV ID SON TRANSCENDS CULTURES IN WAYS THAT R ESONATE LOCAL LY. W ITH BOTH...

  • Page 3
    ... BRAND...BY MANAGING THE BUSINESS FOR THE LONG TERM." for a disciplined and prudent approach to lending, and for the full year, HDFS realized a 0.7% increase in operating income compared to 2006. HDFS also grew its market share for loans for new Harley-Davidson motorcycles in the U.S. to 55% in 2007...

  • Page 4
    ... of young adults that shares our brand values. The ride received international media coverage in key snowboarding magazines and, when the film was complete, Harley-Davidson of Salt Lake City threw a premiere party. The dealership converted the showroom into a movie theater and entertained Jeremy...

  • Page 5
    ...-income customers. Growth continues. A new retail outlet opened last year inside one of the most high-end department stores in the city. The storewithin-a-store concept is a radical departure from Harley-Davidson's traditional retail strategy. Today, the shop merchandises motorcycles and apparel to...

  • Page 6
    ... the trip. Motorcycles led the ride and coaches followed with family members in tow. Every stop included family activities-rafting, games, dinner parties and shopping-to ensure the whole family had a memorable experience. Because of events like this, riders consider Harley-Davidson motorcycles more...

  • Page 7
    ... of customers who may never have walked into a Harley-Davidson dealership. Enter the Harley-Davidson Experience Tour. This mobile street promotion gives locals the chance to easily demo ride a bike in their town square during market hours, no traveling required. Harley-Davidson employees give...

  • Page 8
    ... from Genuine Parts and Accessories in 2007 totaled $868 million, a 0.7% increase over the previous year, and General Merchandise revenue was $305 million, an increase of 10.1% compared to 2006. Harley-Davidson continues to effectively manage its balance sheet and realized a return on invested...

  • Page 9
    ... E F I C I A L R E L AT ION S H I P S W ITH OU R STAK E H OL D E RS. Special thanks to Gunnery Sergeant James A. Schmarje, United States Marine Corps (shown on cover). H AR L E Y- DAV I D S ON , I N C. 3700 West Juneau Avenue, P.O. Box 653, Milwaukee, Wisconsin 53201-0653 www. harley -davidson.com