Garmin 2014 Annual Report Download - page 5

INSPIRING
a Movement
More than 10 years ago,
Garmin launched its
rst tness watch. Since
then, the company has retained
its position as a pioneer in the
market. In 2014, Garmin drew on
this long-standing reputation in the
tness market to begin oering a
complete array of wellness devices
and programs.
True to our vision to be the global
leader in every market we serve,
we “raised the bar” for features in
activity trackers. Our distinctive red
Move Bar gently reminds users
when it’s time to start moving again.
In addition, our devices are capable
of learning a user’s activity level
and using it to set a personalized,
attainable daily goal. We also
were among the rst to add smart
notications and oer a version
that, with a year-long battery life,
doesn’t need to be charged.
To coincide with the release of
these activity trackers, Garmin
also began oering a corporate
wellness program to engage the
workplace population of other
companies — but not before
implementing a pilot program for
our own associates. Designed to
improve employee wellness and
inspire individuals to keep a
healthy balance between work
and life, the corporate wellness
program uses Garmin devices and
technology to provide motivation
and accountability for participants.
For added inspiration, our devices
made their broadcast debut when
we partnered with the most recent
season of NBC’s “The Biggest Loser®
,”
the competition reality show, for
a branded version of our basic
activity tracker.
To help our customers stay on
track, Garmin Connect™ and
Garmin Connect™ Mobile received
a complete design update, with
improved navigation, customizable
dashboard, enhanced reports to
track performance over time and
easier social network sharing. A
partnership signed in 2014 with
the popular app MyFitnessPal® now
lets users view calories consumed
and then burned, and also see
their net count for the remainder
of the day based on their set calorie
goal, providing a more complete
view of their health habits.