Garmin 2014 Annual Report Download - page 3

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2014 was a year of change for Garmin.
Notably, we entered new markets and we
launched new product categories that
produced growth in both revenue and
prots. In 2014, revenue grew 9% for the
full year and our pro-forma EPS grew 18%,
ahead of revenue, due to strong margin
performance and operating expenses that
grew consistent with sales. This successful
outcome was made possible by the dedication
and hard work of Garmin associates around
the globe. I am proud of what our team
has accomplished and I am thankful for the
strong contributions made by our associates.
One of Garmin’s greatest strengths is the
diversity of our target markets and product
portfolio. While we are excited about the
new markets we have entered and the new
product categories that we have launched,
we also recognize that we could not have
achieved these results without the strong
contributions from existing markets and
product categories. In 2014, we further
diversied our business, generating 57%
of our revenue and 69% of our operating
income from Aviation, Fitness, Marine,
and Outdoor. While the PND market size
continues to decline, we have oset some
of the declines with market share gains,
and we have invested in new markets
and product categories that have further
softened the impact. We believe we are
in a stronger position thanks to the
intentional investments we have been
making to diversify our business.
CLIFF PEMBLE
|
PRESIDENT AND CEO
As we look at 2015 and beyond, we will
continue to employ a strategy of multi-
market diversication. We will focus on
building share in recently entered markets
and product categories, while investing for
the future by creating more new markets
and categories where we can play an
essential role in the lives of our customers.
We will continue to invest in our core
markets creating compelling, innovative,
and dierentiated products that our
customers seek.
I want to thank our shareholders for your
ongoing support of our business and
strategy. We will continue to focus on the
long term, building a sustainable enduring
company that plays an ever increasing role
in the lives of our customers.
Dear Shareholders,