Garmin 2008 Annual Report Download - page 29

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7
Products
Garmin has achieved a leading market position and a history of consistent growth in revenues and profits
by offering ergonomically designed, user-friendly products with innovative features and designs covering a broad
range of applications and price points. Garmin’s target markets are currently broken down into four main segments
– automotive/mobile, outdoor/fitness, marine and aviation.
Automotive/Mobile
Garmin offers a broad range of automotive navigation products, as well as a variety of products and
applications designed for the mobile GPS market. Garmin believes that its products are known for their value, high
performance, ease of use, innovation, and ergonomics. The table below includes a sampling of the automotive and
mobile products that Garmin currently offers to consumers around the world.
nüvi®
(27 models) The nüvi is Garmin’s popular thin-profile personal navigation device (PND). All nüvi
models combine a full-featured GPS navigator (with built-in maps) with a currency and
measurement converter, world clock and digital photo organizer. Different nüvi models
and optional add-ons offer different feature sets, including a wide screen display,
integrated traffic receiver for traffic data, spoken street names, speech recognition, speed
limit indication, lane assist, 3-D building view, MSN Direct content, Bluetooth® hands-
free capability, MP3 player, language translator, audio book player, FM transmitter, built-
in maps of Europe, and the ability to add custom points of interest. Users can also choose
to purchase a travel assistant that provides reviews and recommendations for restaurants,
hotels, shopping, night life, sporting events, tourist attractions, and more (Garmin Travel
Guide™). In fiscal years 2008, 2007, and 2006, the nüvi class of products represented
approximately 64%, 52% and 28% respectively of Garmin’s total consolidated revenues.
zūmo®
(2 models) Motorcycle-specific navigators with features including a glove-friendly touch screen with
high bright sunlight-readable display, motorcycle mount, vibration-tested design, and
Bluetooth wireless technology. An SD (secure digital) card slot allows riders to share
their favorite places and rides with fellow zūmo riders. The zūmo 660 features 3-D
building view and lane assist and a digital fuel gauge.
Garmin Mobile™ Garmin Mobile is a subscription-based software application that lets compatible cell
phones function as versatile GPS navigators.
Garmin Mobile™ XT Garmin Mobile XT is a data card that turns many smartphones into full-featured
navigators. Users can simply plug the microSD card into a compatible phone and begin
navigating. No network coverage or subscription is required.
Outdoor/Fitness
Forerunner®
(8 models) Compact, lightweight training assistants for athletes with integrated GPS sensor (except
for Forerunner 50 and FR60) that provide time, speed, distance, pace and other data.
Some models also offer a heart rate monitoring function. The Forerunner 50 is an entry-
level advanced fitness watch that allows runners and walkers to track their workouts and
automatically upload their data (via a wireless USB ANT™ Stick) to a personal
computer. The Forerunner 405 is a compact-sized, wrist-worn GPS-enabled device that
allows runners and joggers to track their speed, distance, heart rate and location, access