Garmin 2005 Annual Report Download - page 19

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We developed a colorful new campaign for in-store promotions that invites customers
to find adventure, fun, fitness and much more. Elements include posters, standing displays
and oversized product boxes to draw attention and reinforce brand awareness. Garmin
has gained exposure to new customer groups as more and more companies and organi-
zations offer Garmin products as promotional items. For example, in the fall of 2005,
Segway®announced the “Find Your Way With Segway” promotion, in which they gave
away a Garmin eTrex Legend®or eTrex Legend C with the purchase of a new Segway.
Garmin has continued to expand distribution at retailers worldwide. Leading North
American retailers include Bass Pro, Best Buy U.S., Best Buy Canada, Boater’s World,
Cabela’s, Circuit City, Dick’s Sporting Goods, Gart Sports/TSA, REI, Target, Wal-Mart U.S.,
Wal-Mart Canada, Canadian Tire, Running Room, Staples, Gander Mountain, Academy
Sports, Fry’s and West Marine. Some of the major European retailers include Argos,
Halfords, Fnac, Decathlon, Dixons, Maplin and Saturn.
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